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Ureka Forum Kicks Off at Mega Manila

The program opened with a colorful and festive performance featuring locally recognized icons.

Act 2 at the plenary featured the following keynote speakers: (L-R) Brad Geiser, Creative Director and Innovations Head of GeiserMaclang Marketing Communications Inc.; Sheila Lina, President & CEO of Shopinas; Yasmin Vasquez, Retail Sales and Business Development Division Head of Air21; Josefino "Bong" Paloma, SVP and General Manager for ICT Solutions of AMTI; Robertson "Dick" Chiang, CTO & COO of DragonPay; Navin Uttamchandani, COO of Esquire Financing Inc.; and Eugene Jose Arboleda, CEO of Taxumo.

E-commerce cadets assisted the SMEs in taking their businesses online at the e-commerce circuit.

MANILA—For small and medium enterprises (SMEs) adapting to a digital generation that uses the Internet everyday in order to stay connected, make purchases, and manage their daily lives, building an e-commerce website is key to both surviving and winning big in the new economy. With this, the Ureka Forum was designed by UnionBank and its consortium partners to help these enterprises grow their businesses beyond their targets.

With a successful kick-off at Baguio City in 2015 followed by the Iloilo and Davao installments, the fourth leg of the Ureka Forum has made its way to the Philippines’ biggest business district last February 25, 2017. Some of the country's most notable thought leaders and business experts came together to expound on the idea of the Internet as a necessary but often under-utilized marketing and sales tool that businessmen must take advantage of. One of the speakers was Mr. Josefino “Bong” Paloma, AMTI’s SVP and General Manager for ICT Solutions. Mr. Paloma helped the SMEs explore the immense growth possibilities that technology has to offer to their businesses, starting with today’s most common technological device: the smartphone.

Aside from the discussion on how to start and develop their e-commerce ecosystem, the other highlight of the event was a workshop called the “e-commerce circuit” which enabled the SMEs to actually take their businesses online within the same day through a 10-step procedure.

For the fourth time, AMTI came in as the event’s official technology partner by providing the laptops used at the e-commerce circuit area. AMTI has also partnered with Dell EMC in featuring ICT hardware such as Dell Latitude, Dell Precision, and Dell Optiplex at the consortium booth.

The Ureka Forum Mega Manila took place last February 25, 2017 at SM Megatrade Halls 1-3 at the 5/F SM Megamall Building B.

UREKA Mega Manila Forum Kick Off

Albeit a powerful tool, the Internet is often underutilized by SMEs when it comes to their marketing and sales—which is why UnionBank and its consortium partners crafted the UREKA Forum. This e-commerce mass convertion movement is designed to help SMEs explore the immense growth possibilities that technology has to offer to their businesses.

On February 25, 2017, Saturday, the UREKA Mega Manila Forum Kick Off will happen at SM Megatrade Halls 1-3 at the 5/F SM Megamall Building B. This event is open to all MSMEs to learn how another way to transform their businesses through technology.

For more details, visit or like and follow UREKA Forum Facebook page at

(AMTI is a consortium partner of the UREKA Forum)



Ureka Forum continues to empower local SMEs through e-commerce

The Ureka Forum consortium partners together with newly converted E-commerce entrepreneurs at the second leg of the Ureka Forum held last February at the Iloilo Convention Center. 

AMTI’s General Manager and SVP for ICT Solutions Mr. Bong Paloma enlightened the audience on how entrepreneurs can make more money with technology.

ILOILO CITY—Around 600 participants from small and medium enterprises (SMEs) of Western Visayas have gathered in Iloilo City for the country’s biggest mass conversion program to e-commerce.

With the goal of advancing SMEs in the country, UnionBank together with AMTI, and its fellow consortium partners(Air21, PLDT Smart SME Nation, Shopinas, Dragonpay, Panahon TV, GeiserMaclang), have enjoined entrepreneurs once again for the second leg of the Ureka Forum, held last Saturday (February 20) at the Iloilo Convention Center.

AMTI once again, came in as the official technological partner and provided laptops for the e-commerce circuit area, where programmers and entrepreneurs collaborated to develop their e-commerce website for their respective businesses. In addition to that, AMTI, along with its partner, Dell, featured ICT hardware and technology solutions such as Dell’s PowerEdge VRTX Server, Dell Workstation, and Dell Desktop Optiplex models for small to medium businesses.

The Ureka Forum also became a venue for learning as local entrepreneurs with various business, e-commerce, and technology experts in their respective fields shared their learnings and experiences on e-commerce and how it is giving entrepreneurs a major competitive advantage.

Our very own AMTI Senior Vice President and General Manager for ICT solutions, Mr. Bong Paloma, was one of the experts who gave a talk on how Filipinos can fully maximize technology to grow their businesses.“Realize that by using your own gadget, you can start and open your own business. Think about a particular service or product that you can offer or build using locally sourced talent and materials and use your innate Filipino Ingenuity to reach out to the world and start telling your story,” said Paloma.

He also added that the Internet is now our global stage and it is within reach.“Let us put into good use our God-given talents and utilize our natural resources to create wealth in order to make every SME Entrepreneur an agent of sustainable economic development.” Said Paloma.

Based on the latest data from the Asia-Pacific Economic Cooperation (APEC) Summit last year, SMEs continue to drive major boosts in economic growth with the help of technology. The Ureka Forum opened an avenue for Visayas-based SMEs by enjoining them to improve their businesses through e-commerce and their capability to take their businesses across borders.



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