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Digital Transformation: Disrupt or be Disrupted


by: Allyxon Cua

AMTI President


Not more than ten years ago, public transportation system in Metro Manila was as traditional as waiting in the streets for a cab. Navigation app Waze was not available in the Philippines until 2013, so when you find yourself lost in the confusing streets and detours of the city, pull over and ask for directions from the nearest present traffic enforcer or local. The full potential of consumer technology was yet to be realized back then, and this was also the time when the first generation of social media was just making its way into the mainstream. Thus, customer engagement was limited to few channels and mobile or social media strategy was the least of the worries of companies. However, for many of us today, it seems impossible to imagine that this kind of world existed because of the non-stop advancement of technology.




The Philippine Information and Communications Technology industry, better known as the ICT industry, is expected to continue its upward trajectory due to opportunities from the financial, telco, manufacturing, business process management, and health IT sectors. Increased consumer spending, low PC penetration, and the modernization of small and medium enterprises will also contribute to this growth. Indeed, ICT is the disruptor of all industries and countries.


To be considered successful anywhere today – be it academics, employment, or even just to be a responsible citizen – having at least some basic know-how of ICT and how to make use of it to be more productive is essential and determines how capable we will be as part of the modern society that relies on technology for almost everything. This is why digital literacy is extremely important in today’s world.


Today, all industries are affected or influenced by technology. Digital disruption has already happened and continues to happen. Below are just some of the trends that were made possible by digitization.


        1. •   Large telecommunication companies own no infrastructure (e.g. Skype, WeChat, Viber)
        2. •   Predominant movie houses own no cinemas (e.g. Netflix, iflix)
        3. •   Most valuable retailers have no inventories (e.g. Alibaba, Lazada)
        4. •   Popular and widely used media create no content (e.g. Facebook)
        5. •   Largest ride-hailing companies own no taxis (e.g. Grab, Uber)


Digital transformation is leveraging information technology to disrupt traditional industry models and business practices to deliver exceptional customer and business value and create sustainable competitive advantage. It is the democratization of technology which decreases the barriers to create new businesses, reduces the necessary capital investment, and allows smaller firms to compete with larger, more established companies.


Recently, I have attended two important events—the Huawei Tech Summit and the Dell EMC Tech World Expo in Las Vegas. What I learned in both events that really shocked me is that the fourth industrial revolution is already here. It is not something that will happen soon… it already is here. More and more of our devices and common items we are using will be connected to the internet through sensors. Petabytes of data will be generated and stored.


The common belief in the past is that machines or computers are expected to do repetitive tasks and be much better than humans. But now, artificial intelligence (AI) will analyze and for the first time in human history will give predictive results like human beings. AI has changed and is continuously changing every industry and every business process.


There are a lot of hysteria that machines will eventually take over the human race. Jobs and industries will be lost, and people will be obsolete. Here are some jobs that might be initially affected in the Philippines:  


        1. •   Call Center Agents
        2. •   Accounting Clerk
        3. •   Nurses
        4. •   Farmers
        5. •   Retail Sales People
        6. •   Teachers
        7. •   Legal Staffs
        8. •   Machine Operators
        9. •   Security Guards
        10. •   Policemen


However, contrary to the hysteria, there are more jobs to be generated by AI/IOT than jobs that will be lost, including:


        1. •   Data Scientists
        2. •   Artificial Intelligence Engineers
        3. •   App Developers
        4. •   Programmers
        5. •   Robotics Engineers
        6. •   Network Security Engineers
        7. •   Circuit Designers
        8. •   Microcontroller Programmers
        9. •   Hardware Designers
        10. •   Statisticians
        11. •   Network Security Developers
        12. •   Electrical Installation Engineers


Things are moving at breakneck speed. What we know today might be obsolete three years from now, which is why constant reinvention of ourselves is a must. Empower your business to disrupt its current traditional methods, or your business might just be the one disrupted in this ever-changing technological landscape.



Allyxon is a graduate of BS Electrical Engineering of the Mapua Institute of Technology and is currently the President of AMTI. Leading AMTI for two decades now, he has helped it from being a one-brand company to establishing itself as the most diversified and technologically capable company in the Philippines today.




On the Metro Manila Traffic Situation:

New-Age Solutions for Age-Old Issues 


by: Allyxon Cua

AMTI President


A barely four-kilometer ride from our home to the workplace used to take 10 minutes before the so-called carmageddon reached its peak in Metro Manila. Other monikers about the rumored worst traffic in the world include "may forever" and “EDSA parking lot”; true enough, the one hour I now spend on the road feels like forever. Lately, it's almost as if my work hours start as soon as the car comes to a standstill. My waiting time is usually spent going through AMTI's social media pages and responding to work-related Viber messages. We even had to implement a flexible work schedule to give more leeway to our employees, especially to the commuters, as they deal with everyday traffic.




In 2015, National Economic Development Authority (NEDA) then-Director General Arsenio Balisacan stated that the traffic crisis is heavily plaguing the Philippine economy, estimating the economic loss at P3 billion per day1. Without intervention, the economic cost of the daily bottleneck is likely to reach P6 billion a day by 2030, the Japan International Cooperation Agency (JICA) noted. "It's really terrible. It says a lot about the inability of the government to manage a public service. We need a strong transport planning system. The government should play a big part in this," former Director General Balisacan added.


Much has been said about addressing this problem through the management’s perspective. Some initiatives taken by the government in response to the worsening traffic situation are the implementation of the number coding scheme, the implementation of flexible work arrangements by the Department of Labor and Employment (DOLE), and the designation of pick up and drop off points of public transportation.




However, we may need to look further into the idea of exploring our technological options in solving this crisis. With the capabilities that modern technologies have, the seemingly insurmountable problems we face in the city could potentially be decreased radically, if not eradicated completely.


Investing in State-of-the-Art Technology


The cities with the best traffic management systems worldwide all use technology to alleviate the gridlock and improve the traffic flow. In Australia, the Sydney Coordinated Adaptive Traffic System (SCATS) was developed by computer programmers and traffic engineers in the 1970s. SCATS uses camera or induction loops in the pavement to assess the number of vehicles at an intersection, adapting the timing of traffic lights through a central datacenter. The same technology is also being used in other places around the world including Shanghai, Hong Kong, Tehran, Kuala Lumpur, Mexico City, and Dublin2.


Another technological solution to Metro Manila’s woes is Intelligent Video Surveillance (IVS). A timely innovation in surveillance and security, IVS combines the adaptability and scrutiny of smart systems and Artificial Intelligence (AI) while improving the classic components of a CCTV. Through better video resolution and integrated software analytics, the IVS can scan all the elements of a live video stream, differentiate and recognize various objects, detect specific movement, and adapt to track suspicious or familiar instances.


Hitting Two Birds with One Stone


Another battle we take on everyday is the high crime rate in the metro. Add this to the age-old problem of traffic and Metro Manila instantly becomes a melting pot of problems.


However, so much of our technologies are made to serve more than just one purpose. Take the previously mentioned IVS as an example. IVS processes visual data and eventually distinguishes humans from other objects. More accurate than the human eye, the intelligent video scans the entire scope of the camera and detects any minimal movement and change in scenery or objects. 


If Metro Manila employs such technologies, the entire system of traffic enforcement could be sped up and a much-needed decrease in road rage, crime, and economic detriment would follow.


New-Age Solutions for Age-Old Issues


Because of continuous modernization, our problems in traffic and crime continue to grow. It’s high time we drop our archaic systems and let our solutions advance as well. Both the problem and the solution lie in innovation, and it is up to us to make use of the right scalable and high-performance technologies to move forward with a clean slate.







Allyxon is a graduate of BS Electrical Engineering of the Mapua Institute of Technology and is currently the President of AMTI. Leading AMTI for two decades now, he has helped it from being a one-brand company to establishing itself as the most diversified and technologically capable company in the Philippines today.



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